The Bollywood actor Aamir Khan has reportedly been dropped as the ambassador for India’s Tourism Ministry campaign. The actor paid high for his comments on intolerance prevalent in India.
Comments on Twitter were fueled by speculation that The 50-year-old actors echoed the views that India was becoming increasingly intolerant during the Ramnath Goenka Excellence in Journalism Award function last November so it caused controversy in India.
Aamir Khan no longer part of Incredible India campaign
Mahesh Sharma on clarifying his ministry’s stand, MoS, Tourism, told The Indian Express that –“Our agreement was with a media agency, namely Mccann. That was for a particular work. It was purely a contractual matter with advertising agency McCann Worldgroup. Tourism ministry was not in an agreement with actor Amir Khan. The ministry’s agreement was with a firm to make a film. The project is completed and the ministry has paid fees of Rs 2.96 lakh.”
Union Tourism Minister Mahesh Sharma also shows signal to re-entrance of Aamir Khan when Asked about what happens next, Sharma said, “There is a proper process to further finalise the name. A proposal will be tabled before a board and the board will finalise the name of the agency and the person. In the fresh agreement, the board can finalise Aamir Khan or any other person.”
Despite his attempt to set the record straight, a number of people, including political leaders, criticised the actor. The most unexpected outcome of his comment was people uninstalling the Snapdeal mobile app — Aamir Khan is the brand ambassador of Snapdeal — saying that they will not shop on the app or the website till the actor is removed as brand ambassador.