Earlier Aamir Khan was the brand Ambassador of Incredible India aka ‘Atulya Bharat’, a global marketing Campaign to promote India Tourism, but after the intolerance statement given by Aamir, the tourism ministry of India had decided not to renew him again. Further, Amitabh Bachan And Priyanka Chopra was being considered as a new face of Incredible India. But Priyanka Chopra has won the battle by leaving behind Amitabh Bachan.
Is Priyanka Chopra will be the next Ambassador for incredible India
The ministry have chosen Priyanka Chopra considering her international popularity. The actress also won people choice award for favorite Actress in a TV series, and also presented at the Oscars this year, she has well gained the status of an international icon.
According to the reports by some of the news channels, Amitabh Bachan has removed by this company just because of the Panama paper leaks. However the UTO minister denied with the dropping of Amitabh Bachan from the Incredible India, they said the decision is yet to be taken about the Ambassador of” Atulya Bharat”.