Veteran filmmaker, Rajiv S Ruia has all set to launch his next action packed Bollywood flick “Direct Ishq”. Direct Ishq is a rom-com Masala movie that’s full of action, comedy and romance. The love saga shot in the holy city of Banaras which is one of the oldest cities rightly called the ‘religious capital’ of India. Direct Ishq is the story of a rough and aggressive Banarasi boy named Vicky, a Mumbai based event organizer Kabeer and a curvaceous bubbly girl Dolly Pandey. The whole story revolves around these three characters. Both Vicky and Kabeer falls in love with the wise Banarasi girl.