Thums up Ad Thums Up is a very popular brand of cola in India. It is mainly launched in India, the logo of this brand is a red thums up. Thums up cold drink was introduced in 1977 to equalize the withdrawal of The Coca-Cola Company from India. The Thums up brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi. Thums up advertisement are very popular in India because currently, it featured Popular Bollywood hero Salman Khan.