The business tycoon Raj Kundra is all set to make another big move by taking his first step into electronics segment. Shilpa Shetty along with Raj Kundra have announced to launch a Mobile phone to be named VIAAN, after the name of their son.
The owner of Rajasthan Royals recently acquired a non functional company Hindustan Safety glass and completely reshaped it for the purpose of selling consumer electronics.
The Launch event is scheduled on 25th November at Mumbai PVR cinemas at 2:30PM , where the couple will be unveiling the Smart Phone brand “VIAAN MOBILES”. The tag line of the brand is “Full of life and energy”
The company will very much rely on the business expertise of Raj Kundra and will also try to cream up the celebrity status of Shilpa Shetty to give up a boost to the sales.The phones are currently into testing phase and hence test marketed at Mumbai and near areas.
Instead of following the current trend to go online the company will be targeting to sell the phones in rural areas and hence is collaborating with various vendors across the country. The major competition VIAAN will face is from brands like Micromax, Lava and Intex that have a good hold of offline market. The main products sold under the VIAAN brand are V-tab, V-power, V-TV. The selling will also be made in some foreign countries like UAE, CIS countries, US and Europe.