From the last releases John Abraham has proved he is a perfect mix of brains and brawn. He says he wishes to bring about a change in Indian cinema. His last release “Parmanu – The Story of Pokhran” had a successful run, and he is now gearing up for the Independence Day release of “Satyameva Jayate“.
John said, “We just had five days of promotion of ‘Parmanu…’ and I am glad for how the film sustained in the theatre for so long, and not only earned money, but respect too. I think the best promotion for a film is the film itself.
After “Satyameva Jayate“, John has two important projects lined up – “Batla House” and “Romeo Akbar Walter (RAW)“.
I know for a fact that ‘Batla House‘ is a movie that has a superb story and shows today’s India exactly the way it is. People can either like the film or throw it on my face, but the fact is I am making a statement with that film. As a producer, I know what do I really want to do and associate myself with,” he said.
John said: “If creative people can manage their business well, they would be successful. That is how I manage creative content and commerce.
“As a creative person, I go by instinct but then my business knowledge helps me to execute the creative idea in a commercially viable way,” added John, who had taken to film production with National Award-winning film “Vicky Donor“.